Don't treat it like a business

Most people simply do not treat the Internet like a business. They think it's some magical place where you can throw anything together and you will make a fortune.

Too Caught Up In Useless Details

Being a web designer myself I have seen this over and over and over and over and over again. People love to work on details that are:

  • useless
  • irrelevant
  • illogical
  • opinionated
  • not tested
  • time consuming

You don't need to work on details that are not hurting you. You need to work on your bottleneck. If you don't even know what your bottleneck is then you have a much larger problem than details will ever save.

Don't provide value

Provide VALUE on your site. Very few sites actually accomplish this. Have a goal you want to accomplish with your site and set out to do it. Many people think, "Shit shit! Everyone has a web site and I'm falling behind. I gotta keep up with technology so let me get a site out there!" Just because it's the Internet doesn't mean anything has changed. People still want value. They go to your site and convert based off the value you provide, the service you offer, the tools you equip them with. It's up to you to provide value. If you're not providing value and have nothing to offer why are you in business in the first place?

Think there's no competition online

I'm always reading stuff like, "Having an online storefront is like having a million people walking into your store daily."

Looking at the number of people using the Internet entirely discounts the fact that there are also millions of storefronts for them to choose from. If I set up a shoe store in a city with 10,000 people living there I will still face the same problems that I would if I set up a shoe store in a city with 1,000,000 people. The more people, the more competition. And with something as thick and dense as the Internet you can expect to be dealing with the cream of the crop.

They don't evolve

Everything in life evolves, so why shouldn't your website? I've seen this mistake again and again and again online. People will put tons of money into a site, get it built and then once it's complete that's it. It's done. No need to do anything else to the site. There's no need to test it, see what users think or see if it even makes money.

This is totally NOT the way to go about it. The Google guys say it best, "release it and iterate." That's what it comes down to. Get it done and continue to refine it again and again. It will never be perfect nor will it ever be complete. But it can always be improved.

They don't test

Most people don't test to see if their sites complete their goals. Part of this is because people are just lazy and love shortcuts and the other part is because they don't know what it is they're trying to accomplish with their site (AKA no value). Once you have value and know what it is your site actually does you can then start to test various methods to fulfill your unique value.

Treat your site like a science experiment. Test different things and record your results. See what works and what doesn't. Try to understand why some things work and why some things don't.

Only focus on making money

This may sound contradictory, but I can assure you it's not. If all you want to do with your site is make money you will most likely never accomplish it. Tons of people jump into the Internet thinking they are going to be the next YouTube or Facebook and hit it big only to find they never even come close. And then there are those that jump into the Internet with the sole purpose of providing easy video services and stellar search services only to find they accomplished something much greater than they ever could have dreamed.

It takes time

People always somehow think things happen overnight. They forget that MySpace was once inferior to Friendster. Or that YouTube grinded out a year of hard work and credit card debt before getting their funding and finally making a breakthrough the following year. And that's after spending 3 months developing the site after the purchase of the domain name. Digg did nothing for the first year or so while it sat on a basic design that didn't invite people in or have anything cool for the tech guys. Rather than dump the idea they hooked up with a badass designer and things started to move forward.

Things take time. They don't happen overnight. They come after years of persistence and dedication. You have to love what you do and enjoy the good and the bad that comes with creating a fruitful business.

Conclusion

"If your only goal is to become rich, you will never achieve it." - John D. Rockefeller

 Filed under: Internet / Tech, Business, Money

About The Author

Quinton Figueroa

Quinton Figueroa

Facebook @slayerment YouTube

El Paso, Texas

I am an entrepreneur at heart. Throughout my whole life I have enjoyed building real businesses by solving real problems. Business is life itself. My goal with businesses is to help move the human ...

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12 Comments

Anonymous: Well-written. Thank you for

Well-written. Thank you for these thoughts.

Dennis Good: Great reminders. Most of the

Great reminders. Most of the time, people forget these simple business pointers. Heart comes first, and money will just follow.

Concerned: Thanks for sharing

Thank you for the post. Great information you laid out.

I am working on my first website currently, and have another one that I will build after completing this one. However, both are going to feed off of each other in some aspects. I have been treating mine like a business since that is what it is. I wrote out a business plan with my objective, goal, mission, and vision. Now I am actually building the site but it is taking a little longer than I expected. All is well though, I am learning more and more everyday because of all the research I am doing. I expect my free time to be consumed by my site, but that is the point. I love what I am doing and want to be involved 100%, which is one of the reasons why I chose to learn how to build one in the first place.

Earn Money: This is so true. A lot of

This is so true. A lot of people can make a lot more money online if they treated it like a business. Great post

Make Money: Also, many website owner may

Also, many website owner may not make money because they have no passion and don't want to do hard work. Without having passion and doing hard work, I think make money is not possible. Also, you mentioned here some great tips to be success.

brazilian jiu jitsu gear: all the facts you have said

all the facts you have said are right.i think one should get at least the money they have spent to build their website although they are not fond of money making.pls excuse those who r rich enough...:)

Zeke Krahlin: I lack passion...big friggin' deal

I've never gotten the point of entrepreneurship...such people always turn me off with their shallow regard for those less fortuante, financially, and there fanatic worship of the almight dollar. And that's why I'm poor, living on disability, doing tons of good works for those less fortunate...good works I could never do if wrapped up in monetary adulation. Money does not equal God (or fulfillment of spirit), nor do I believe those charlatans who fuse religion with material avarice. God help me if I ever start to make money from my web site or blog...it would mean I'm doing something wrong; that is: serving the devil, even if unwittingly.

Quinton Figueroa: I agree with a lot of what
@Zeke Krahlin (view comment)

I agree with a lot of what you're saying. The worst industry is truth and the best industry is vice. But I think there are ways in-between to help people and make money, it just is a lot harder to do.

Alfred: I get exactly what you said..

Making money on the internet is not the problem, the problem is when people are mistakenly lead to believe that internet is just another get rich quick scheme, but the fact, and we all know that, is that it is not.
I'm a SEO consultant and I'm tired of seeing really old sites (like 2-3+ years old) getting no traffic, mainly because they are e-commerce sites with lots of duplicated content pasted from the manufacturers website and people still wonder why they get no visits and no sales.
The thing is, if you don't make your business unique what will it have that others doesn't? It will be just another regular business. The same concept applies for websites, but the difference is that it needs much less efforts for it to grow into a memorable business.

Even if you don't spell right you can still have a successfull website, it's just a matter of how much effort and care you put into it.

Really liked it mate, good work!
Best regards.

Alfred.

Anonymous: "I've never gotten the point

"I've never gotten the point of entrepreneurship...such people always turn me off with their shallow regard for those less fortuante, financially, and there fanatic worship of the almight dollar."
Well not everyone is like that. You should change your way of thinking.. we all have to strive hard to get what we want.

jake: dos equiis

i think you used the wrong meme here lol.

Suzannez: Important fact

Many websites earn money by telling the visitor how to earn money. So they know just this thing but they have no opportunity to make money by the unique way.

Thanks for this say this important fact.

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